OPPORTUNITIES IN E-COMMERCE FOR YOUR PRODUCTION PRINTING OPERATION
Consumer shopping preferences are changing, and new opportunities exist to use your digital production printing equipment to cater to the rise in small online entrepreneurs. For example, have you considered the opportunities available with short-run packaging? Packaging used to be limited to long-run printing processes that catered to larger corporations with well-known brands, but that’s no longer the case.
THE RISE OF SMALL-VOLUME LUXURY PACKAGING
One-size-fits-all packaging may still be the norm for large suppliers, but the trend to buy goods from small, creative start-up companies isn’t going away anytime soon. Here’s how you can use your production printing capabilities to help both your business and theirs succeed.
WHEN BIG-BOX SHOPPING ISN’T ENOUGH
Social media and online shopping sites like Etsy are perhaps the driving force behind the explosive rise in hand-crafted and specialized consumer goods. Customers recognize the added value of small-batch products created by talented artisans and are willing to spend a little more for products that transcend what big-box companies typically have to offer.
THE HOLISTIC EXPERIENCE
If you’ve ever ordered a product from a small-batch artisan, you may have been surprised at the attention to detail the craftsperson gave to the packaging. Personalized notes, small and unexpected thank you gifts, and creative packaging add even more value to a holistic shopping experience customers love.
As these start-up businesses grow, their requirement for packaging that reflects their brand but doesn’t skimp on quality will grow right along with them. You can be ready to meet the need of these growing e-commerce businesses by reaching out to them and offering reasonably-priced creative small-batch packaging products.
Are you prepared to meet the production printing opportunities presented by Tri-Cities area entrepreneurs? For a demonstration of our state-of-the-art production printing equipment, contact us at Abadan to learn more today!
